Developers need watches. Developers are the ones that can't keep secrets :o) It is also pretty hard to beta test a watch in the real world world without going into the real world. At some point you have to go public. Of course there are other reasons, like some issue with production (odd the demo units at event were true demo units), but these other issues are just as likely. Even with build issues, you still need to get the watches that do work out into the world to see what else breaks.
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